Small Business Ru!e of the Month

Small Business Ru!e of the Month

01.7.2019 Accentuate The Positive


On 23 April 1991, Gerald Ratner delivered a speech to the Institute of Directors. Almost overnight, he lost his job (along with the £650,000 salary), £500 million was wiped off the valuation of the company, and a billion-pound turnover was slashed. What did he say? During his speech, he explained the ongoing success of the Ratners Group, despite the economic downturn of the late 80s, with this joke: “We also do cut-glass sherry decanters complete with six glasses o ..