Small Business Ru!e of the Month

Small Business Ru!e of the Month

01.4.2019 Everything You Do Is Marketing


Marketing is not A thing you do in business. Marketing is not a job for the wacky, zany people in marketing who spell their name with a double i. Most companies think that marketing is their advertising, Web site, and, with a bit of a stretch, maybe their logo. The reality is that it is so much more than that. Every little thing you do in business is marketing: the way you wear your uniform (you do, of course, have a uniform—if you don’t, that is a wasted marketing oppor ..