Small Business Ru!e of the Month

Small Business Ru!e of the Month

01.10.2019 Don't Discount—Especially If Not Asked


The Simpson Desert is 176,500 square kilometres of barren landscape. Many years ago I rode a mountain bike across this desert—not really a smart thing to do, I admit. Five days of riding from 6:00 a.m. to 6:00 p.m. The last thing I wanted to happen in this process was for my bike to fail me. There was enough risk of my body doing just that, so I figured I needed to minimise the possibility of mechanical failure. I visited a bike shop and ordered the best mountain bike I co ..