Fairfax Tech Talk Column

When we purchase products, we should be thankful for the Innovators. Everett Rogers released his Diffusion of Innovations book in 1962 but his hypothesis is still used today for the methodology of adoption of any new idea, in particular technology. Rogers postulated that only 2.5 per cent of society can be classified as Innovators in the sense of how new ideas are adopted. Innovators are willing to take risks, rely on scientific information, are very social and are willing to adopt te ..

My daughter came to me this morning and asked if she could use the milk in the fridge on her porridge. “The expiry date was yesterday,” she said. “Is it safe to use?” I did as any caring parent who wanted to avoid an early morning trip to the supermarket would do, and answered with “they always build in a safety margin so it will be right to drink” hoping that I was correct and wasn’t about to subject my daughter to some horrible illness. The use ..

Back in 2015 I thought I was being very clever. Handing out a 90mm x 55mm card with my details on it seemed a little old-fashioned in a modern digital age…but many people still believed business cards were the single greatest marketing tool available. To try and modernise the concept, I printed a QR (Quick Response) code on the back of my cards (complete with part of our logo embedded). The idea was that I could hand my business card to any person with a smartphone and they could simp ..

I try not to stand naked in front of strangers. Actually, I try and avoid doing it in front of friends as well! The problem is, that fear of being seen in the nude is impacting our health – particularly with men. Only 40 per cent of men over the age of 35 visit a doctor regularly and one of the primary reasons they state for not visiting a medical professional is embarrassment. Embarrassment about their body, about the state of their health and about the shape and size of various bits  ..