CRN From the Coal Face

CRN From the Coal Face

11.8.2011 Being too careful costs you money


Many businesses are so uptight about customer risk that the processes to manage the odd instance drive business away Richard Branson famously said, “I never get the accountants in before I start up a business.” His logic is that accountants, by their nature, are typically risk averse, and would have shut down many of his businesses before they even started as they were too “risky”. Unfortunately, in business, you see so many examples of businesses that are tryi ..