CRN From the Coal Face

CRN From the Coal Face

27.11.2013 When you get to the top, don’t blink


Complacency unravels even the most dominant market leaders. Way back in 2000 when Sydney could only talk about five little intertwined rings, the billboards in Sydney were awash with endorsements by athletes. One particular poster caught my attention. It was a photo of Cathy Freeman, in her very fashionable full green bodysuit complete with headpiece, running at full stretch. Below the photo was a simple statement, which is actually a Maurice Green quote: “To be number one, you ..