Many businesses make the mistake of enshrining their own priorities while losing sight of what they need to do to satisfy clients
Iam in need of a computer repair. I open up the Yellow Pages and look through the myriad advertisements to sort the wheat from the chaff. I am a huge fan of certifications so I start looking for logos. Suddenly, I notice a company that proudly proclaims It’s ISO 9001 certified. I have made my choice.
Being the average consumer, I don’t really kno
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