CRN From the Coal Face

CRN From the Coal Face

25.3.2009 Making money in hard times – don’t mention it

Don't mention the war! I mentioned it once, but I think I got away with it." Those immortal words from Basil Fawlty are particularly relevant at the moment. I am absolutely over all the talk of the recession. Will everyone please stop mentioning "that which cannot be named" and hopefully we will get away with it. I have been asking people in my travels over the past couple of weeks if "that which cannot be named" is having a direct impact on their day-to-day lives. These people are not ret ..

16.3.2009 Don’t bite the hand that feeds you

Dealing with clients, no matter how annoying, is a reason why we have jobs When the call comes, it may not be convenient. When the call comes, it rarely comes with all the required information. When the call comes, you may not know all the answers or think you have the time to answer it. It sounds like a preacher on the mount talking about the call from God - but I am talking about when your clients make a call to you. You should feel privileged to be the "chosen ..

19.2.2009 Word of mouth a winner

Don't forget your business fundamentals, warns our resident reseller, who reminds us about the benefits of good customer service and word-of-mouth marketing. An amazing thing happens when you ask people a question. You get an answer. Sometimes it is not the answer you want but you find out information. Apart from Vincent Van Gogh, we all have an ear to mouth ratio of 2:1 - so we should listen twice as much as we talk. A strategy that we have employed over many years is to regular ..